One powerful definition of innovation based on the Creative Problem Solving framework is proactively seeking new problems to solve, new ways to solve existing problems, and new ways to implement business-building ideas. We help our clients develop their innovation capability by applying the Creative Problem Solving process at the individual level, in teams, or at the organizational level.
There are many variants of the Creative Problem Solving process that have been published since the pioneering work of Alex Osborn and Sid Parnes in the 1950s. Rockdale Innovation has adopted the Simplex® model developed by Min Basadur. We have augmented the Simplex® model by incorporating tools from other problem solving approaches like Theory of Inventive Problem Solving (TRIZ), Design Thinking, and Six Sigma. The innovation guides at Rockdale Innovation have applied this model along with our extensive toolbox to thousands of personal, professional, and organizational challenges around the world.